Projects
Atlantic Spine Center NYC
Description
Our main client at Novatex Solutions, Atlantic Spine Center, was opening a new office in New York City and needed a responsive website to drive awareness and conversions. I extended their existing brand to create a slightly different theme for the new location.
Brand Identity
Atlantic Spine Center had a pre-existing site and brand, but this additional wing of the practice needed to look slightly different. Leveraging the old styles, I added a few similar colors, and altered some aspects of how the fonts were handled. The new site also featured redesigned buttons, forms, and other user interface elements.
Brand System
Layouts
In an effort to illustrate the location of the new office, photos of New York City were used throughout the site. These were set behind dark overlays to convey a sophisticated, upscale experience.
Homepage
Subpages
