Projects
Cloud9 Spine
Description
Cloud9 Spine was designed to connect people who suffer from back pain to doctors in their area. It needed to look friendly and inviting, and foster trust with those counting on it to feel better.
Brand Identity
I used bright, calming blues and a rounded font to convey a friendly tone, and large skeuomorphic buttons to cater to an older audience. Calls to action were set in complementary purple and gold.
Brand System
Layouts
This site’s homepage featured a dynamic five-step form above the fold. Its position on the page was important for people in pain who wanted immediate help. Throughout the site, I used warm, smiling images of healthcare professionals to imply excellent customer service and patient satisfaction.
Homepage
Subpages
Video
I built this promotional video in After Effects to help advertise the Cloud9 Spine service on social media, and on various landing pages. It gives an overview of how the company works, and the process a person would take to get in contact with a doctor via this website.
