Projects
The BioDude
Description
An e-commerce startup specializing in sustainable products for the exotic pet community, The BioDude is a success story. Starting with just an idea, this company now employs around 35 people and enjoys millions of dollars in yearly profit. I created the logo and branding, as well as the packaging designs and signage.
Brand Identity
The BioDude logo began as a rough sketch on some scrap paper during a brainstorming session with BioDude owner, and my good friend, Josh Halter. From there, his internet fandom and The BioDude branding grew exponentially. I developed a bright and clear visual identity for this unique company, focused around earth-tones—especially greens.
Logo
Brand System
Individual Product Logos
Product Packaging
Altogether, I’ve designed over 30 SKUs and counting. These include boxes for lights and electronics, printed bags for loose organic materials, and sticker labels that are applied to plastic bags. I work with the packaging templates provided by the print vendor, and often coordinate with them directly to ensure file compatibility.
Boxes
Bags
Labels
Print Materials
Additionally, I created printed signs, banners, and instructional flyers aimed at educating customers about product usage. Brand guidelines are rigorously applied to all collateral.
Flyers
Banners
