Projects
VNS Therapy Patient Materials
Description
In order to reach out to more people with epilepsy to make them aware of VNS Therapy, I visually developed a number of advertising materials while at LivaNova. Heavily featuring images of people—many of whom are VNS Therapy patients, these materials are visually bright, inviting, and show a very human side of a debilitating disease state.
Brochures, Booklets, and Flyers
Working closely with marketing managers and product experts, I developed countless printed materials for VNS Therapy. Most of these were intended to sit in doctors’ office waiting rooms, or as direct mail materials.
Direct Mail
Digital Assets
The VNS Therapy brand translated easily to the digital realm as well. I created branded imagery for social media profiles and posted content, and invitational emails.
Emails
Social Media
Trifold Display
This portable display was designed to assist salespeople in advertising VNS Therapy at epilepsy-related events. It consisted of four printed panels, and required very careful file construction in Adobe Illustrator.
Public Signage
One advertising campaign in particular involved the use of signage around several major cities in the U.S. I hand-painted the silhouette one, and designed the other to be reminiscent of Snapchat in an effort to attract a younger, tech-savvy demographic.
RV
As an extreme extension of our marketing efforts, a branded recreational vehicle was planned to venture forth on a nation-wide outreach tour, stopping at events in major cities. Though ultimately unrealized, I created this colorful mockup as part of a funding proposal to executive leadership.
