Projects
VNS Therapy HCP Materials
Description
Half of our marketing efforts at LivaNova were aimed at the Healthcare Professional (HCP) community. Visually, these materials tended to be more clinical in nature, heavily featuring diagrams, infographics, and data. The majority of the pieces featured here are print, but I also designed emails, social media graphics, and presentations to be viewed by doctors and nurses.
Print Materials
Working with the marketing team and subject matter experts, I designed a large number of booklets, brochures, and single-page flyers to be distributed to doctors’ offices and medical conferences. We used an iterative process to develop a clear message while maintaining the brand identity and accuracy of the data.
Sales Aid Brochure
Product Brochure
Sales Flyers
Magazine Cover Tips
Device Illustrations
Advertising our products often required me to produce illustrated diagrams of the devices and their function within the body. Some I created in Photoshop, while the vector versions were built in Illustrator.
Trifold Display
As with our patient marketing efforts, the HCP materials also included a portable trifold display to accompany sales members to various outreach events. Each featured removable printed panels on a device that could be folded and carried like a briefcase.
